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In-Gym Media Tagline
         

In-Gym Media


Part of the Visualise Group, Active Media is Ireland’s leading advertising and sampling company operating in the dynamic health and leisure market.

Offering a range of services to brands wishing to target consumers who lead a busy and active lifestyle in the captive health club environment, Active Media’s network can connect your brand in the most effective way possible to these prosperous and dynamic consumers.

Leisurelites®

Leisurelites® are back-illuminated A1 portrait advertising frames, wall-mounted and prominently located for maximum impact in the club dressing room and open areas.

Gym Takeover

Active Media can also offer clients Full Gym Takeovers consisting of A0 Mirror or Window decals, Branded mats, Leisurelites and Product Sampling.

Effectiveness of this medium

Active Media commissioned Mintel to conduct an advertising effectiveness survey; 6 venues in Dublin; face to face interviews with 600 respondents, headline results were:

* 64% of respondents were aware of advertising as high as 82% in some venues (unprompted)
* Majority of respondents recalled posters in the dressing rooms or corridors/stairwells.
* Over 60% of users will consider buying the product they have seen advertised
* Almost all respondents enjoy receiving product samples and if they like it will buy it to use
* Both advertising and sampling are appropriate in health & leisure venues.